{"id":1014,"date":"2020-06-02T17:02:52","date_gmt":"2020-06-02T15:02:52","guid":{"rendered":"http:\/\/floristes.cat\/?p=1014"},"modified":"2020-06-02T17:20:07","modified_gmt":"2020-06-02T15:20:07","slug":"formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus","status":"publish","type":"post","link":"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/","title":{"rendered":"Los 5 puntos clave para activar el comercio"},"content":{"rendered":"\n<p>Resumen de la sesi\u00f3n de formaci\u00f3n on line en la que explicamos los 5 puntos que recomendamos debe seguir el comercio para recuperar su capacidad comercial.<\/p>\n\n\n\n<p>1 <strong>Seguridad.\u00a0 <\/strong>Debemos hacer sentir seguro al cliente, por lo que proponemos crear el rinc\u00f3n seguro. Colocaremos en la entrada de la florister\u00eda una mesita que ser\u00e1 una invitaci\u00f3n a entrar con:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ramo de eucaliptus<\/li><li>El gel hidroalcoh\u00f3lico<\/li><li>Unas tarjetas de la florister\u00eda<\/li><\/ul>\n\n\n\n<p><strong>2 El cliente, el centre de TODO.  <\/strong>Es muy importante centrar nuestros esfuerzos en crear una buena comunidad de clientes, no s\u00f3lo nuestros habituales: TODOS. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Si no la tenemos, debemos crearnos una base de datos de nuestros clientes. Con un sencillo excel es suficiente. Necesitaremos el nombre, apellidos, tel\u00e9fono, e-mail, aniversario y puede incluir un apartado de gustos\/intereses.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Tener sus datos nos permitir\u00e1 hacer campa\u00f1as, comunicaciones directas etc. Para el cliente es una manera de sentirse especial y ser los primeros en conocer nuestras actividades.  <\/li><\/ul>\n\n\n\n<p><strong>3 Hacer m\u00e1s atractiva la florister\u00eda: <\/strong>debemos llamar la atenci\u00f3n y es un buen momento para incluir peque\u00f1os cambios:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Una <strong>pizarra<\/strong> colocada en la entrada donde podemos poner la frase del dia, una oferta, el santo&#8230;<\/li><li>Llamar la atenci\u00f3n con un lazo grande, arco de eucaliptus<\/li><li><strong>Cintas de colores en la puerta<\/strong><\/li><li><strong>Calendario de talleres, actividades&#8230;<\/strong><\/li><\/ul>\n\n\n\n<p>4 <strong>Tener los canales de venta adecuados: on line (web<\/strong>, wathsap, redes sociales) y of line (presencial)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Imprescindible tener presencia digital: Google Mybusiness y ser activos en nuestros perfiles de las redes sociales.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Si no ten\u00e9is p\u00e1gina web es un buen momento para ponerla en marcha. Recordad que el Gremio dispone de unas plantillas muy atractivas y os proporciona formaci\u00f3n y asesoramiento. <\/li><\/ul>\n\n\n\n<p><strong> 5 Colaboraciones: <\/strong> Lo que denominamos \u00abhacer barrio\u00bb colaborando con comercios pr\u00f3ximos como la panader\u00eda, tienda de ropa, de decoraci\u00f3n&#8230; Podemos hacer promociones conjuntas, dejar nuestras tarjetas&#8230; <\/p>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"997\" src=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-1024x997.jpg\" alt=\"\" data-id=\"1008\" data-link=\"https:\/\/floristes.cat\/?attachment_id=1008\" class=\"wp-image-1008\" srcset=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-1024x997.jpg 1024w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-300x292.jpg 300w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-768x748.jpg 768w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-1200x1168.jpg 1200w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_104007-3-1400x1363.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"893\" src=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-1024x893.jpg\" alt=\"\" data-id=\"1010\" data-link=\"https:\/\/floristes.cat\/?attachment_id=1010\" class=\"wp-image-1010\" srcset=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-1024x893.jpg 1024w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-300x261.jpg 300w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-768x669.jpg 768w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-1200x1046.jpg 1200w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105619-3-1400x1220.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"894\" src=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-1024x894.jpg\" alt=\"\" data-id=\"1012\" data-link=\"https:\/\/floristes.cat\/?attachment_id=1012\" class=\"wp-image-1012\" srcset=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-1024x894.jpg 1024w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-300x262.jpg 300w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-768x670.jpg 768w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-1200x1047.jpg 1200w, https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/IMG_20200525_105734-3-1400x1222.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Resumen de la sesi\u00f3n de formaci\u00f3n on line en la que explicamos los 5 puntos que recomendamos debe seguir el comercio para recuperar su capacidad comercial. 1 Seguridad.\u00a0 Debemos hacer sentir seguro al cliente, por lo que proponemos crear el rinc\u00f3n seguro. Colocaremos en la entrada de la florister\u00eda una mesita que ser\u00e1 una invitaci\u00f3n &hellip;<\/p>\n","protected":false},"author":2,"featured_media":985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-1014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-destacado","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 5 puntos clave para activar el comercio - Gremi de Floristes de Catalunya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 5 puntos clave para activar el comercio - Gremi de Floristes de Catalunya\" \/>\n<meta property=\"og:description\" content=\"Resumen de la sesi\u00f3n de formaci\u00f3n on line en la que explicamos los 5 puntos que recomendamos debe seguir el comercio para recuperar su capacidad comercial. 1 Seguridad.\u00a0 Debemos hacer sentir seguro al cliente, por lo que proponemos crear el rinc\u00f3n seguro. Colocaremos en la entrada de la florister\u00eda una mesita que ser\u00e1 una invitaci\u00f3n &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\" \/>\n<meta property=\"og:site_name\" content=\"Gremi de Floristes de Catalunya\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gremifloristes\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-02T15:02:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-02T15:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/Formacio-Zoom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dolors Roig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GremiFloristesc\" \/>\n<meta name=\"twitter:site\" content=\"@GremiFloristesc\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dolors Roig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\"},\"author\":{\"name\":\"Dolors Roig\",\"@id\":\"https:\/\/floristes.cat\/#\/schema\/person\/145d6eee3b8074dd58dbbe60d5b07475\"},\"headline\":\"Los 5 puntos clave para activar el comercio\",\"datePublished\":\"2020-06-02T15:02:52+00:00\",\"dateModified\":\"2020-06-02T15:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\"},\"wordCount\":321,\"publisher\":{\"@id\":\"https:\/\/floristes.cat\/#organization\"},\"image\":{\"@id\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/floristes.cat\/wp-content\/uploads\/2020\/06\/Formacio-Zoom.jpg\",\"articleSection\":[\"destacado\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\",\"url\":\"https:\/\/floristes.cat\/es\/formacio-on-line-com-adaptar-la-floristeria-al-nou-entorn-comercial-post-coronavirus\/\",\"name\":\"Los 5 puntos clave para activar el comercio - 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