{"id":6725,"date":"2025-03-26T12:29:25","date_gmt":"2025-03-26T11:29:25","guid":{"rendered":"https:\/\/floristes.cat\/creem-el-segell-rosa-dautor\/"},"modified":"2025-03-26T13:04:17","modified_gmt":"2025-03-26T12:04:17","slug":"creem-el-segell-rosa-dautor","status":"publish","type":"post","link":"https:\/\/floristes.cat\/es\/creem-el-segell-rosa-dautor\/","title":{"rendered":"Presentaci\u00f3n del distintivo ROSA DE AUTOR"},"content":{"rendered":"\n

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La creaci\u00f3n del distintivo Rosa de Autor busca reconocer y poner en valor la rosa elaborada por los floristas y diferenciarla de las rosas hechas por los no profesionales. A trav\u00e9s de una colaboraci\u00f3n con la facultad de dise\u00f1o e ingenier\u00eda Elisava, doce alumnos del Grado de Dise\u00f1o han presentado sus proyectos para crear la imagen representativa de este sello. El proyecto ganador de Paula Jeric\u00f3 est\u00e1 inspirado en una rosa hecha en trencad\u00eds, una t\u00e9cnica artesana que encaja las piezas delicadamente, combinando la tradici\u00f3n modernista y la vanguardia, integrando artesan\u00eda y creatividad, las claves de la Rosa de Autor.<\/p>\n\n\n\n

Hemos impreso 1 mill\u00f3n de adhesivos con este distintivo que enviamos a todas las florister\u00edas agremiadas para que lo puedan poner en sus composiciones de rosas de Sant Jordi.<\/p>\n\n\n\n

Los floristas apostamos por un Sant Jordi donde pueda convivir el sector profesional, las entidades, asociaciones, ONG\u2019s y las paradas de particulares en un equilibrio m\u00e1s justo y proporcionado. La propuesta de redimensi\u00f3n quiere seguir el camino de la profesionalizaci\u00f3n, de la sostenibilidad y del que se denomina contenido de valor. <\/p>\n\n\n\n

Detr\u00e1s de la idea de consolidar este sello hay una fuerte preocupaci\u00f3n entre los floristas por el volumen de paradas de particulares. En la rueda de prensa de presentaci\u00f3n de este distintivo, el Gremio ha pedido a todos los Ayuntamientos de Catalu\u00f1a reducir las licencias de venta de rosas que otorguen a los paradistas particulares como m\u00ednimo en un 50%, para que no se acabe ahogando el sector profesional y el peque\u00f1o comercio durante la fiesta de Sant Jordi. En Barcelona, en 2024 se dieron 4.100 licencias de venta de rosas a particulares y adem\u00e1s calculamos que en la ciudad se ponen unas 2.000 paradas m\u00e1s sin licencia. Los floristas representamos tan solo un 15% de las paradas de rosas, un dato muy preocupante teniendo en cuenta que las previsiones de este a\u00f1o van hacia el aumento de esta cifra de particulares.<\/p>\n\n\n\n

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La creaci\u00f3n del distintivo Rosa de Autor busca reconocer y poner en valor la rosa elaborada por los floristas y diferenciarla de las rosas hechas por los no profesionales. A trav\u00e9s de una colaboraci\u00f3n con la facultad de dise\u00f1o e ingenier\u00eda Elisava, doce alumnos del Grado de Dise\u00f1o han presentado sus proyectos para crear la …<\/p>\n","protected":false},"author":2,"featured_media":8121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[13],"tags":[],"class_list":{"0":"post-6725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-destacado","9":"with-featured-image"},"yoast_head":"\nPresentaci\u00f3n del distintivo ROSA DE AUTOR - Gremi de Floristes de Catalunya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/floristes.cat\/es\/creem-el-segell-rosa-dautor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3n del distintivo ROSA DE AUTOR - Gremi de Floristes de Catalunya\" \/>\n<meta property=\"og:description\" content=\"La creaci\u00f3n del distintivo Rosa de Autor busca reconocer y poner en valor la rosa elaborada por los floristas y diferenciarla de las rosas hechas por los no profesionales. 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